In today’s competitive eCommerce landscape, product detail pages (PDPs) are doing more than just showcasing specs—they’re becoming immersive, interactive experiences. One of the most impactful tools driving this shift is the 3D product configurator—allowing users to rotate, customize, and visualize every product detail in real time.
While the marketing and product teams may be eager to adopt these tools, the responsibility of integrating and maintaining them often falls to the website team. If you're reading this as a Front-End Engineer, Web Product Manager, or Director of Digital Experience—you’re likely the one who makes it work, or decides if it’s worth the effort.
This guide is designed to speak directly to you—the builders, architects, and decision-makers behind enterprise-grade websites in retail and manufacturing.