Blog | imagine.io

3D Rendering: Optimizing Product Photography for Cost-Effectiveness

Written by Preet Singh, CEO & Founder of imagine.io | Nov 15, 2022 5:00:00 AM

Getting Started With 3D Furniture Rendering

Furniture rendering can be an extremely affordable and easy alternative to traditional photography. A product is created with 3D modelling software and then visually illustrated with materials and lighting. Models are produced using sketches, photos, drawings specifications and other CAD software.

By using 3D furniture rendering, a product can be customized to the desired specifications, before it even exists, and at an optimal level with optimum accuracy. This means that you can bring products to life and create visuals for them even before manufacturing, and costly design errors can be caught quickly. In the same sense you can quickly change colors, materials, finishes and more depending on your requirements. 

In addition to producing imagery prior to manufacturing, 3D rendering gives you the flexibility to create stunning photorealistic visuals to help you market your products accurately, and in a more cost effective and efficient way, both before and after manufacturing.