You’ve heard the word sustainability used countless times by companies across industries. As we see an emerging global shift toward the importance of the health of our plant, it’s time to recognize sustainability as more than just a buzzword. The demand for environmentally-friendly business practices is loud and spans generations. From Boomers to Gen Z, the number of shoppers willing to spend more in the name of sustainability has increased by 58% in the past two years. As businesses respond to the needs of their increasingly eco-friendly consumers who put their money where their mouths are, we must ask, what does it really mean to be a sustainable business?
Sustainability, in terms of businesses in industries like eCommerce and retail, involves adopting some key strategies and practices that put a focus on reducing waste, conserving resources, and considering the impact of all business activities that could negatively impact the earth. By putting an enhanced focus on things like sustainable sourcing, logistics and transportation, creating products with a longer lifespan, and adopting content creation practices that reduce carbon emissions and decrease energy consumption, businesses can prove to shoppers that they are environmentally responsible and focused on our planet’s future.