3D product configurators have become integral tools for eCommerce sellers. They serve a pivotal role in the selling process, allowing customers to actively shape and tailor products in real-time. Initially, these interactive applications found their niche in sectors like home furnishings, interior design and automotive. However, their utility has since transcended into realms such as fashion, furniture, electronics, and various consumer goods.
Across industries, it’s clear that those shopping online look for engaging product imagery when being sold to. While there are a variety of avenues available to eCommerce brands when creating these visuals, using 3D technology to produce captivating images comes out on top. Of 1,869 U.S. adults who shop online 66% said that 3D/AR visuals would increase their confidence that they’re buying the right product, 66% said they would be more interested in shopping on a website if it offered 3D/AR images and 42% say they would pay more for a product if they could see it in 3D/AR.
Harnessing the power of 3D modeling and visualization, product configurators empower customers to craft a product that is customized to their needs and wants by offering choices like colors, features, materials, size, design, and more. Offering shoppers the opportunity to be the decision-makers in their purchase results in an immersive and interactive online shopping journey where users customize products to their preferences using a 3D model.
In a world where customization is king, configurators are an effective way to allow customers to build and visualize products. This not only boosts buyer confidence but also provides clarity on pricing and reduces the likelihood of returns. With product configurators, buyers can explore their options comprehensively and be confident in their purchase before they hit ‘add to cart’.