E-commerce has evolved significantly over the past decade, with a growing demand for immersive and interactive shopping experiences. Consumers now expect more than static images and text descriptions when shopping online, leading to a rise in advanced visualization technologies.
Amazon, as the world’s leading online marketplace, has been actively integrating 3D data and augmented reality (AR) capabilities to enhance the shopping experience. The introduction of 3D product models allows customers to interact with items virtually, increasing confidence and improving purchase decisions. In this guide, we’ll explore the benefits of adding 3D data to Amazon product listings and how it can revolutionize online retail for sellers and shoppers alike.