When we talk about sustainability today, it’s not just about recycling bins or switching to LED lights. It’s about rethinking the entire product lifecycle—starting with how we design and prototype the things we make.
That’s where digital twins and virtual prototyping are rewriting the rulebook. These technologies allow brands to simulate, test, and optimize their products entirely in a digital space—long before physical production begins. The result? Less waste, fewer emissions, and faster go-to-market timelines.
And if you're in product innovation, design, or executive leadership, this matters—both environmentally and operationally. Let’s explore exactly how this works—and why companies leaning into digital twins now are setting themselves up for long-term sustainability and success.