Let’s get one thing straight: digital twins are no longer just a buzzword tossed around in tech circles. They’re here, they’re powerful, and they’re changing the way eCommerce brands operate—from design to marketing to post-sale engagement.
If you're part of a higher management team in eCommerce, especially in sectors like furniture, home décor, fashion, or consumer goods, this blog is your no-fluff guide to understanding what digital twins actually are, why they matter, and how they’re giving forward-thinking brands a serious competitive edge.