Imagine this: a shopper searches for a chair on Google. Instead of scrolling through static photos, they spin the chair in 3D, zoom in on the fabric, and even place it in their living room using augmented reality — all directly from the search result.
No website visits. No downloads. Just immediate interaction.
That’s not a future scenario — it’s already happening. Google is now rolling out 3D and AR experiences in Search and Shopping Ads for certain product categories and markets. And it could fundamentally change how brands approach visual content.
Let’s break down what this new feature means, why it matters, and how you can make your products part of it.