How Amazon Rufus Uses Image Recognition to Enhance Product Discovery
In the world of online retail, the line between text and visuals is blurring faster than ever. The traditional way of browsing through static product listings is giving way to a more intuitive, visual-first experience—driven by AI.
Enter Amazon Rufus.
If you're a brand selling online, Rufus isn’t just another feature update. It’s a shift in how consumers interact with your products. And at the center of this shift is image recognition. Let’s unpack how Rufus is shaping the future of product discovery—and what that means for your eCommerce strategy.