In the last five years, eCommerce has evolved from static product photos to dynamic, interactive shopping experiences. Today, Augmented and Virtual Reality configurators are no longer futuristic concepts—they’re business-critical tools for any brand that wants to stay competitive.
If you’re leading an eCommerce brand, you’ve likely seen how quickly immersive commerce is shifting customer expectations. Shoppers now want to design, visualize, and even interact with products in 3D before making a purchase. And the brands delivering this capability are winning on engagement, conversions, and retention.
Let’s break down exactly how eCommerce product configurator solutions—powered by AR and VR—are shaping the future, what benefits they bring, and where this technology is headed.