If you're running an eCommerce business in 2025, chances are you've noticed a shift in how B2B and DTC buyers interact with products. Static images and generic product pages are no longer enough. Today’s buyers expect personalized, interactive experiences—experiences that not only reflect their preferences but also guide their decision-making process intuitively.
Enter the eCommerce product configurator—a transformative tool in the world of visual commerce strategy. In this blog, we’ll break down how these configurators (especially 3D product configurators) can significantly increase your eCommerce conversion rate, reduce cart abandonment, and create long-term value for your customers.