When a buyer can see, customize, and interact with a product before purchase, they buy with confidence. That’s exactly what a 3D product configurator delivers—an immersive tool that lets customers explore every material, color, and feature in real time.
For B2B businesses, this isn’t just a design upgrade—it’s a sales revolution. Companies that build a 3D configurator can shorten lead times, reduce errors, and personalize offerings at scale, all while giving their teams data-driven efficiency. Whether you’re exploring how to build a product configurator from scratch or evaluating 3D product configurator software like imagine.io, the potential to transform your buyer journey is enormous.
In this blog, we’ll explore the benefits of 3D configurators, how they work, what it takes to build one, and how platforms like imagine.io make it simple to create powerful, interactive product experiences.