How to Get Started with 3D Imaging Services on Target

In the world of online shopping, customers expect more than just static images—they want an interactive experience that helps them make confident purchase  decisions. Target's 3D Imaging Service is revolutionizing the way products are showcased, allowing shoppers to explore items from every angle, visualize them in their own space, and even plan entire rooms with just a few clicks.

For brands and sellers on Target, this technology isn't just a trend—it's a powerful tool to increase engagement, enhance credibility, and drive higher conversions. With features like "View in 3D," "See it in Your Space," and "Plan a Space with It," customers can connect with products on a whole new level, leading to more informed and confident purchases.

Whether you're new to 3D imaging or looking to refine your strategy, this guide will walk you through everything you need to know to upload  and maximize the impact of your 3D data  on Target. Let's get started!

What Are the Benefits of 3D Imaging in Target Listings?

3D product visualization is not merely an aesthetic enhancement; rather, it serves as an exceptional way to instill customer confidence and maximize conversions. Key benefits of using Target's 3D Imaging Service include the following:

• Higher Engagement:  Consumers can interact  with the 3D product model, making their online shopping experience as dynamic as shopping in a brick and mortar store 
  
  
• Increased Conversion Rate: Some studies have reported conversion increases of 4.5x  just from replacing static product images with interactive 3D experiences 
  
  
• Reduced Returns: Customers see a better representation of the product, thereby limiting returns arising from unmet expectations.
  
  
• A Competitive Edge : 3D images position your brand as an innovator in your industry compared to competitors who are solely using traditional  photography for their listings. 

3D visualization is becoming the new default for many industries as e-commerce continues to make great strides into the future. Early adopters of 3D technology will effectively position themselves to best attract and retain customers. 

If you do not have an existing 3D model of your product, consider using imagine.io—one of the leading 3D visualization platforms—to create high-quality 3D data to send to Target imaging services. imagine.io offers efficient and advanced AI tools for creating photorealistic 3D models that conform to the technical requirements of Target listings.

Why Use imagine.io?

• An easy-to-use platform: No prior experience in 3D modeling is required. The platform’s intuitive tools make it easy to create high-quality visuals with minimal effort.
  
  
• High-quality models: Generate photorealistic 3D renderings that enhance product listings with detailed textures, realistic lighting, and true-to-life accuracy.
  
  
• The most cost-effective solution: Eliminate the need for expensive photography and physical prototypes. imagine.io provides a scalable, digital-first alternative that saves both time and money.
  
  
• Streamlined workflow: Reduce manual tasks with seamless integration. With just a few clicks, you can export 3D models to Gargantua, ensuring a faster and more efficient process.

This way, sellers are empowered to build amazing 3D assets that meet and exceed Target's requirements while enhancing product presentation across  multiple sales channels.

Getting Started with Gargantua: Target’s 3D Imaging Platform

To begin using the 3D Imaging Service, sellers must access Gargantua, the platform that facilitates 3D asset management. Here’s how to log in and get started:

1. Log in to the Target Partner Portal.
2. Navigate to the “Services” tab in the left-hand menu.
3. Scroll down to “Content Services” and click on “3D Imaging Service.”
4. You’ll be redirected to the Gargantua platform, which doesn’t require additional login credentials.
5. Read and accept the legal terms to proceed.

Once inside Gargantua, you’ll find a navigation header that provides access to key sections such as Projects, Dashboard, Help, and Account Management.

Managing 3D Imaging Projects

Gargantua organizes projects into three categories: Active Projects, Carry Forward Projects, and Completed Projects. Each project remains active for one calendar month, during which you can add items, select service types, and upload reference files. At the start of a new month, active projects automatically move to the Carry Forward Projects section, where you can monitor progress. Once a project is completed and approved, it is archived under Completed Projects.

Step 1- Adding TCINs to an Active Project

To request a 3D image, sellers must add their Target.com Item Numbers (TCINs) to an active project. Here’s how: 

1. Navigate to the “Add TCIN” section within your active project.
2. Download the sample template provided.
3. Fill in the required details, including TCIN, service type, and input type.

4. Upload the completed .XLS or .XLSX file.

5. Review the file summary to ensure all information is correct.

6. Submit the file for processing. Note that once TCINs are added, they cannot be removed.

Step 2 – Upload Images/Reference Files for TCINs

• Create a folder structure for your files (Main folder > TCIN-specific folders > 2D/3D subfolders).
• Upload reference files based on service type requirements.
• Supported formats:
  • 2D: jpg, png, tga, webp
  • 3D: CAD, FBX, 3DS MAX, glb, usdz

Step 3 – Track Status and Approve 3D Images

• Monitor workflow with real-time updates on TCINs.
• Review and approve completed 3D images in the 3D viewer.
• Download files (for the "Create & License 3D Image" service type).

• Active Project Status: Overview of ongoing projects.
• Overall Status of TCINs: Track progress across all projects.
• Total Projects Breakdown: View active, carry forward, and completed projects.
• Download reports: Export dashboard data as a PDF for record-keeping.

If you need to modify a service type or remove a TCIN, contact interactive3D@target.com for assistance.

Conclusion

Utilizing Target’s 3D Imaging Service is a game-changer for sellers looking to enhance their product listings. By incorporating 3D visualization, sellers can engage customers in interactive new ways that static images cannot compare to. Moreover, partnering with imagine.io makes the process of creating high-quality 3D models more accessible and efficient.

Investing in 3D technology ensures your product listings are not only visually compelling but also optimized for higher conversions and reduced returns. Whether you choose to submit existing 3D models, create new ones through Target, or leverage imagine.io, now is the perfect time to embrace 3D imaging and transform your Target store.

Start optimizing your Target listings today with Target’s 3D Imaging Service and imagine.io!