Selling on Amazon is a game of precision. From the outside, it may seem like sales success comes down to having a good product at a competitive price. But for those in the seller’s seat, it quickly becomes clear: what truly moves the needle is how well your product listing is built.
This is where Amazon’s Item Data Quality (IDQ) Score comes in—a behind-the-scenes metric that plays a powerful role in your product’s visibility, ranking, eligibility, and even whether it shows up in search at all.
In this guide, we’ll take a detailed, practical look at:
Whether you’re just starting out or optimizing an existing catalog, this guide will help you build stronger, more competitive product listings on Amazon.