If you're selling on Target Plus—or planning to—understanding how your product content is evaluated is critical. Target doesn’t just want your listings to look good. It wants them to work hard. That’s where the Content Health Scorecard comes in.
Unlike open marketplaces, Target Plus is curated and invite-only, which means expectations are higher from the start. Target aims to offer its customers—called “guests”—a premium shopping experience.
Every product page needs to be complete, engaging, and conversion-focused. And if your listings aren’t up to par, Target won’t hesitate to remove them. The good news? You have clear visibility into how you're performing, thanks to Target’s Content Health Score.
In this guide, I’ll walk you through everything you need to know to understand, optimize, and maintain a strong content score on Target. Let’s get into the details.