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Platform vs. Custom Build: Which Product Configurator is Right for You?

Written by Meenakshi Mamgai | Mar 17, 2025 8:05:36 AM

Choosing the right product configurator is arguably one of the most significant decisions because it determines how customers will engage with your company’s products, affects how your team will operate internally, and defines the future customization capabilities of your business. But with so many options to consider, how do you know which 3D configurator  is right for you?

A custom-built configurator gives you total control and flexibility but takes time and requires a lot of investment. A platform-based solution is faster to implement and often much cheaper, but has some limits. The choice depends on business requirements, budgets, and future plans. In this article, we will highlight the key differences between the two to help you choose the best option for your company without guesswork.