For decades, the static sales catalog has been the backbone of commerce, especially in B2B industries. These meticulously crafted PDFs, printed booklets, and online flipbooks served as the go-to resource for buyers and sales reps alike. However in 2025,the traditional sales catalog has officially become obsolete. As buyer expectations shift towards more customized, real-time, and digital sales experiences, the static catalog is no longer enough to meet the evolving needs of the modern marketplace.
Enter the sales configurator—a dynamic, interactive tool that replaces the old-school catalog with a personalized, on-demand experience. Here’s why sales configurators are the future of B2B sales and why static catalogs are on their way out.