For years, product pages have clung to a formula: clean photography, concise descriptions, customer reviews, and a call to action. It worked—until it didn’t. Today’s digital shoppers are inundated with choices. They demand more than static visuals and spec sheets.
They want confidence before they commit, especially when shopping for high-consideration products like furniture, electronics, or home appliances. That’s where Augmented Reality (AR) enters the picture—redefining what online shopping feels like and turning passive product pages into active experiences.
Welcome to the next era of eCommerce. Let’s explore how AR is rewriting the rules, and why it’s quickly becoming a must-have for modern brands.