Remember the early days of online shopping? It was like rolling the dice on whether those shoes would look as shiny in your hands as they did on your screen. Back then, a static image and a hopeful click were all we had.
Today’s shoppers have higher expectations. They're not just picking out a product, they’re customizing their experiences with color selections, material options, and even 3D previews before committing to that purchase button.
Product configurator software meets this hunger for customization head-on. The best product configurators offer real-time modifications, seamless ecommerce platform integration, and immersive views with 3D product configurator capabilities that turn online shopping into an interactive experience.
Let’s take a look at the features you should be looking for scoping out a platform to meet your customer personalization needs.