Studio photography is the backbone of compelling visual content—whether it's powering an eCommerce catalog, building brand identity for a fashion label, or elevating editorial and marketing campaigns. But what many business leaders and brand managers don't see is the intricate cost structure behind those glossy product images.
In 2025, the economics of studio photography are evolving. Inflation, technological advancements, remote work, and shifting consumer behaviors have all impacted how studios price their services—and how brands manage these costs.
This guide breaks down every layer of studio photography expenses: from rental and staffing to shipping and post-production. Whether you're outsourcing or considering building an in-house studio, understanding these numbers can help you budget more efficiently and scale more strategically.