Blog | imagine.io

Visual CPQ: Overview, Benefits and Use Cases

Written by Meenakshi Mamgai | Mar 17, 2025 2:57:56 PM

How do you convince customers to buy when they can’t see or customize what they’re getting? Whether it’s a custom sofa, a personalized car, or industrial equipment, people want more than just descriptions—they want a visual, interactive experience.

That’s where Visual CPQ (Configure, Price, Quote) changes the game. It lets customers configure products in real-time with 2D, 3D, and AR visualization while instantly updating pricing and quotes. No more uncertainty—just a seamless way to explore options, make decisions faster, and feel confident in every purchase.

For businesses, this means higher engagement, faster sales, and fewer errors. Let’s dive into how Visual CPQ works and why it’s a must-have for modern sales.