If you’ve ever tried buying a modular couch online—switching fabrics, adding a chaise, changing colors—you’ve probably enjoyed the power of customization at your fingertips. But here’s the part most customers don’t think about: behind that sleek interface is a complex engine deciding which combinations work, how much they cost, and what the product should look like. That engine is called a product configurator.
Now flip to the business side. If you’re a brand that offers configurable or made-to-order products—be it furniture, packaging, electronics, or industrial components—you know how challenging it is to manage endless combinations, enforce product rules, and calculate pricing accurately.
One misstep, and you're left with frustrated customers, incorrect orders, or inconsistent quotes. That’s exactly where a product configurator with dynamic pricing capabilities becomes mission-critical.
Let’s break it down into what it is, the types available, and how leading businesses are using platforms like imagine.io to streamline operations, elevate customer experience, and close sales faster.