In a digital marketplace flooded with options, presentation is no longer just important—it’s everything.
Amazon’s new AI-powered shopping assistant, Rufus, has fundamentally changed how customers discover, compare, and buy products. It’s not just about what you’re selling anymore—it’s about how you’re showing it. Today, enhanced content and clear, AI-optimized images are the new frontline of competitive advantage on Amazon.
If you’re a brand selling on Amazon, this blog is your wake-up call.