In today's fast-paced and rapidly evolving business landscape, brands are constantly searching for innovative ways to gain a competitive edge. One such strategy that has gained significant traction in recent years is the adoption of a 3D corporate strategy. Major companies are investing in extended reality (XR) technology, an emerging term for all immersive technologies, including AR, VR, and mixed reality (MR). Furthermore, regarded as the next iteration of the internet, the metaverse is where the physical and digital worlds will come together using VR headsets, AR glasses, smartphone apps, or other devices.
3D strategy goes beyond traditional business models by incorporating three essential dimensions: Digitalization, Differentiation, and Disruption. In this blog post, we will explore the reasons why brands are embracing this 3D corporate strategy and how it can contribute to their long-term success.