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Amazon Ads Image Requirements: The Complete Guide to High-Performing Ad Creatives

Written by Meenakshi Mamgai | Oct 10, 2025 9:27:17 AM

If there’s one thing that determines whether shoppers click or scroll past your Amazon ad, it’s your image.

Amazon is a visually driven marketplace, and when you run ads—whether it’s Sponsored Products, Sponsored Brands, or custom storefront banners—your visuals don’t just showcase your products; they define your brand credibility and conversion potential.

But here’s the thing: Amazon Ads image requirements aren’t just guidelines—they’re rules that directly impact whether your ad runs, how it’s displayed, and how well it performs. In this blog, we’ll break down everything you need to know about image specifications, ad format requirements, and best practices for creating professional, conversion-ready visuals that meet Amazon’s standards.