When Pantone names a Color of the Year, it does more than highlight a shade. It signals a broader shift in how brands think about mood, storytelling, and visual direction.
Cloud Dancer, Pantone’s soft, luminous white, continues to resonate as a neutral that feels calm, adaptable, and quietly confident. It does not demand attention. Instead, it creates space for everything around it to feel more intentional.
For product-driven brands working across ecommerce, marketing, and sales channels, this raises an important question:
How much visual range can a single product really have when lighting, color, and composition do the work?
At imagine.io, this question sits at the core of how we think about scalable product visuals. Cloud Dancer offered a strong foundation to explore it.