Modern mattress product development requires more than creating a comfortable sleep product. Teams must coordinate design, materials, testing, manufacturing specifications, and marketing content while keeping every detail accurate.
Many mattress brands still manage these steps through disconnected systems. Design files live in one place. Specifications live in another. Marketing assets are often created after development is complete. This creates delays, duplicated work, and inconsistent product information.
A digital workflow solves this by creating one source of truth: a digital product model that supports every phase of development. McKinsey’s research on product digital twins explains how connected product data can improve design, manufacturing, support, and speed to market.