Sustainability isn’t a “nice to have” anymore—it’s a non-negotiable. In today’s B2B landscape, forward-thinking brands know that aligning with eco-conscious practices isn’t just about doing the right thing; it’s about staying relevant, meeting regulatory demands, and driving smarter business growth.
One of the most powerful (and often overlooked) tools in this green transformation? Product configurators. Yes, the same digital tools once built solely for personalizing colors, fabrics, and layouts are now being reimagined to do much more—like influencing sustainable purchasing behavior, promoting green alternatives, and enabling data-rich environmental reporting. At imagine.io, we’re seeing this shift unfold firsthand across industries from furniture to home appliances to fashion.
Let’s dive into how configurators are becoming central to the sustainability agenda—and what it means for your business.