In 2024, personalization has become a key focus for many brands. It’s no longer just a trend to customize the product experience for customers - it’s more of a necessity. A McKinsey survey shows that companies that do well with personalization generate as much as 40% more revenue from those activities than the average.
In this blog post we’ll cover exactly what product customization is, how it can positively influence sales, and how to set it up in your eCommerce business.