Amazon is now leveraging 3D model data to enhance the shopping experience through three interactive features: View in 3D, View in Your Room, and Virtual Try-On. These features allow customers to better understand the size, scale, and appearance of products before making a purchase, ultimately leading to higher engagement and conversion rates.
Keep reading to learn more about Amazon's 3D shopping experiences, different methods of obtaining 3D model data for your products, and step-by-step instructions for how to upload models via Vendor and Seller Central.