How to Enhance Your Amazon Product Listing with 3D & AR Features

Supported Product Classes and Types for Each 3D and AR Experience (as of February 2025

Each of Amazon's 3D and Augmented Reality (AR) experiences supports specific product categories, helping customers visualize products more accurately before buying. View in 3D and View in Your Room features function the same way across different product types, however the virtual try-on feature using AR is currently supported for two different apparel types: Virtual Try-On for Shoes and Virtual Try-On for Eyewear. 

View in 3D

This experience enables customers to explore a product from all angles by pinching, zooming, and rotating the 3D image on their device. It replaces the legacy View in 360° experience and supports a wide range of product categories.

View in Your Room

This feature allows customers to visualize how a product will look in their space using augmented reality. It is especially useful for home furnishings and décor.

AR Virtual Try-On

This experience allows customers to see how shoes will appear on their feet in real time using augmented reality.

AR Virtual Try-On for Eyewear

This feature enables customers to see how different eyewear options will look on their faces from multiple angles.

Amazon continues to expand its 3D and AR capabilities, and additional product categories may become eligible for these immersive shopping experiences in the future.

How to Obtain 3D Data for Your Amazon Listings

To enable Amazon’s 3D and AR experiences, you need high-quality 3D models. It's important to find a 3D asset provider following 3D commerce standards ratified by the Kronos Group, which is the leading authority providing universal guidelines, standards and certifications for 3D content creation and distribution in the eCommerce realm.

If you don’t have 3D data for your products, you can find a 3D asset provider to support you, or use Amazon's mobile scanning tool. 

1. Supply your own 3D Model (Ideal)

Providing your own 3D model ensures high-quality visuals, full ownership, and reusability across multiple platforms. If you don’t have one, imagine.io can help you create photorealistic 3D assets tailored for Amazon’s 3D and AR features. Their expertise ensures accurate details, enhancing customer experience and boosting conversions.

Pros:

• Higher quality with detailed textures and accurate representation
• Full ownership & reusability across platforms beyond Amazon
• Customizable to best showcase materials and branding
• Enhances customer confidence, leading to higher sales and fewer returns

Cons:

• Requires expertise—but tools like imagine.io make it easy and provide Kronos Group certified 3D dats
• Higher upfront cost, but long-term benefits outweigh the expense
  
  

2. Leverage Amazon's App for Cell Phone Model Creation

Amazon’s mobile scanning tool offers a quick and free way to generate 3D models using a smartphone. While convenient, these models lack quality and flexibility and can only be used within Amazon. A similar feature is available for Amazon Vendors through the Seller app.

Pros:

• Fast and easy 3D model creation
• No additional cost

Cons:

• Lower quality, lacking detail and precision
• Amazon retains ownership, so models can’t be used elsewhere
• Limited customization options
  
  

How to Upload Models in Vendor Central

To avail the benefits of these interactive experiences in your products, vendors and sellers will have to prepare their product listings to accept the data. Here are the steps:

1. Using the Mobile V3D Scanning Tool by Amazon

Amazon provides a simple-to-use 3D scanner in the Amazon Seller app (currently an iOS-only feature) for brand-registered sellers and vendors. If your brand qualifies, you'll see the option called Create 3D Models in the app's main menu.

Steps to Scan Your Product:

• Open the Amazon Seller app and tap on Create 3D Models.

• Click on Get Started to begin the scanning process.

• Select the product you need to scan, and if it is not eligible, you'll see a notification from Amazon.
• Conduct a scan that usually takes between 5-10 minutes to finish.
• Once the scan is done, Amazon creates a 3D model of your product.
• Your 3D model then goes through Amazon's approval process, which can take 24-72 hours.
• Once approved, your 3D model will be usable in relevant AR and interactive shopping experiences of the Amazons platform.
  
  

2. 3D Content Creation Service for Hire

If your product is ineligible for mobile scanning or you want a professionally created 3D model, you can hire a 3D content creator or create one yourself.

What to Consider When Hiring a 3D Content Creator:

• They should be knowledgeable about the technical requirements by Amazon for 3D models so that the models will not be rejected.
• If you need assistance, you can use a leading 3D platform like imagine.io.  
  
  

Why Choose imagine.io?

While Amazon’s tool is a quick fix, imagine.io ensures superior quality, ownership, and versatility for your 3D models. Get professionally crafted, photorealistic assets optimized for Amazon and beyond to maximize engagement and sales. 

3. Uploading 3D Models into Vendor and Seller Central

Once your 3D models are ready, uploading them to Amazon Seller Central or Vendor Central is a seamless process. While the screenshots provided are from a vendor's perspective, our team has confirmed that the process is nearly identical for sellers.

Before you begin, ensure that your account is the Registered Brand Owner for the products you are uploading. Without brand ownership, the 3D model may not be published on the live product detail page.

Uploading your 3D Model to Amazon:

• Log on to Vendor or Seller Central Central and proceed to:
  
  
• Go to Menu  > Catalog > Upload Images (Seller Central) or Manage Image (Vendor Central)

Seller Central 

Vendor Central 

• The next step is to click “Manage Images.” this brings up the "Image Manager" experience

• Search for your product listing by ASIN and select the "3D Models" tab.
  
  
• Click "Upload 3D Model"
  
  
• Enter your product dimensions and click next

• Upload your 3D model in either GLB (preferred) or GLTF format and click next. If you’re interested in the benefits of each, check out our post on which one is right for your design project. Make sure your file follows Amazon's 3D model technical requirements before submission. 

• Once your model is uploaded and submitted, it will go to moderation by the Amazon 3D team.  Amazon’s stated SLA for reviewing is within 2 weeks, but many happen faster
  
  
• To see the status of your submission, you can view the Submission status tab. Successful submissions will show “complete” and if a model is rejected it will show “rejected” and offer feedback which can be downloaded and reviewed. 

After those steps, you have added your model to 3D content within your Amazon listings, allowing shoppers to experience your product as near to reality as possible.

Success Stories & Case Studies

Many of the biggest brands have already implemented 3D models into their Amazon listings and have achieved measurable improvements in sales, customer engagement, and return rates.

• Furniture Brands: 3D and Augmented Reality (AR) had indeed increased sales for companies such as Wayfair and IKEA, allowing customers to visualize furniture inside their houses before buying. It enhances consumer confidence, and as a key factor, returning products is lowered by reducing mismatch between size, colors, and styles.

• Apparel & Footwear: Nike and Adidas are using 3D visualization and virtual try-ons to reduce the number of size-related returns by helping customers choose the correct fit. All shapes can be confirmed with interactive 3D views, examining textures, stitching, and the design details from any angle; this makes shopping with the internet much more credible and terrific.

• Electronics & Appliances: Samsung, LG, and Sony have high-def 3D models of their products and allow close observation of fine details like the places of buttons, ports, and what materials were being used. For high-value items, trust is a major issue to be addressed, and detailed 3D visualization helps to bridge the gap between online and physical shopping experiences.

These case studies prove that integrating 3D product visualization in e-commerce would yield more gains in terms of sales not solely because it improves the customer experience as it provides a realistic, interactive, and immersive shopping experience.

The Future of 3D eCommerce on Amazon

Roughly the same as last year, 3D e-commerce in its future will not stop with just better technology for interactivity but will also be defined by much more deeply immersive experiences. The trends of things to shape the future include:

• AI Drawn 3D Models: Manual creation of these top-shelf 3D models could be quite time-consuming, but thanks to AI-driven tools, it is now easier than ever. Automated rendering software generates stunningly realistic 3D models from only a few images to let sellers start using 3D commerce without much hassle.

• Personalized Virtual Try-Ons: Augmented Reality (AR) will be increasingly personalized so that clients will be able to see how products fit their individual body shapes, skin tones, or home environments. As an example, buyers could use their smartphone cameras to try on shoes and clothing or accessories before purchasing.

• Full AR Shopping Experiences: In the future, it is possible that an entirely immersive AR store will allow shoppers to walk through virtual showrooms as they interact with 3D products and make purchases, all without leaving their homes. Among the brands that early adopt these innovations will be a competitive advantage as metaverse and AR adoption increase.

Conclusion

Integrating 3D models into your Amazon listings is a game-changer for enhancing customer engagement, boosting conversion rates, and reducing returns. With interactive experiences like View in 3D, View in Your Room, and Virtual Try-On, shoppers can make more informed purchasing decisions, leading to higher satisfaction and trust.

For brands looking to stay ahead in e-commerce, now is the time to invest in high-quality 3D models. While Amazon offers a mobile scanning tool, the best results come from professionally created 3D assets.

imagine.io provides photorealistic, high-quality 3D models tailored for Amazon, ensuring your products stand out in the competitive marketplace. Take your Amazon listings to the next level—partner with imagine.io today and revolutionize your customer experience with immersive 3D content!