Best Product Configurators: Real Examples Across Industries
So, here are 3D configurator product examples that you can learn from:
1. BMW – Car Configurator with Augmented Reality Integration
BMW has set a new industry standard with its immersive AR-powered vehicle configurator. Customers can build their ideal car — adjusting everything from trims and wheels to seat material and dashboard finishes — and then visualize it in real-world scale via Augmented Reality.
Key Features:
- 360° real-time visualization of exterior and interior.
- Augmented Reality preview in real-world settings (e.g., driveway or showroom).
- Full customization of paint, wheels, upholstery, packages, and performance features.
Why It Matters:
BMW's configurator empowers customers to interact with the vehicle on a deeper emotional level, boosting purchase confidence without visiting a dealership. It shortens the decision cycle while supporting premium positioning and increased digital engagement.
2. Adidas – Team Uniform Configurator (Uniforms by Adidas)
Adidas delivers full control over athletic gear design with its Uniforms by Adidas configurator. Sports teams and schools can now customize every element of their uniforms — colors, logos, sleeves, and more — using a structured, step-by-step interface.
Key Features:
- Guided design process for ease of use.
- Real-time visual updates and previews.
- Custom branding options for logos and team names.
Why It Matters:
This configurator removes friction from a typically manual, error-prone ordering process. It also enables Adidas to efficiently serve large volume custom orders while building brand loyalty through personalized team experiences.
3. Lundia – Modular Furniture Configurator for Shelving Systems
Lundia leverages a 3D product configurator to help users build custom shelving units tailored to home or office spaces. Customers can modify dimensions, materials, colors, and layout to design units that suit their exact storage needs.
Key Features:
- Custom configuration of height, width, shelving, and finishes.
- 3D visualization updates with each modification.
- Integrated pricing engine for transparent cost estimates.
Why It Matters:
Lundia’s configurator addresses both aesthetic and functional needs while giving users confidence that their selections will fit and work as expected. For the business, it reduces dependency on manual CAD drawings and shortens the quoting process.
4. IKEA – Home Furnishing Visual Configurator
IKEA’s product configurator makes interior design approachable for everyday users. It allows customers to virtually configure sofas, kitchen cabinetry, and wardrobes with a combination of colors, sizes, and materials.
Key Features:
- Simple drag-and-drop interface.
- Realistic previews for layout and design accuracy.
- Available both online and in-store via touchscreens or tablets.
Why It Matters:
By reducing the need for design expertise, IKEA expands its reach to a wider audience. It supports DIY decision-making, decreases return rates, and increases customer satisfaction through visual assurance.
5. Grand + Benedicts – Retail Fixture Configurator for Gondola Shelving
Grand + Benedicts adopted a 3D configurator to simplify the sale of customizable Lozier Gondola fixtures. The tool allows users to build shelving structures based on store layout needs, improving order accuracy and speed.
Key Features:
- Custom configuration of fixture dimensions, shelving types, and accessories.
- Instant quote generation.
- Backend logic eliminates invalid or incompatible designs.
Why It Matters:
The configurator saves time for both the customer and the sales team. It eliminates guesswork, improves order precision, and transforms a once manual, high-touch B2B process into a digital, self-service workflow.
6. L’Oréal Paris – Virtual Makeup Try-On with Augmented Reality
L’Oréal uses AR to allow customers to virtually try on makeup products — such as lipsticks, foundations, and eyeshadows — using their mobile camera or webcam.
Key Features:
- Real-time facial recognition with live product overlays.
- AR shade-matching to find perfect product tones.
- Seamless ecommerce integration for quick checkout.
Why It Matters:
This virtual try-on experience removes the barrier of physical testing, increasing buyer confidence and reducing returns. It also helps L’Oréal expand its digital sales channels while keeping the experience highly personalized.
7. Fender – Guitar Customizer (Fender Mod Shop)
Fender’s Mod Shop allows musicians to custom-build their dream guitars. From selecting the body style to choosing pickguards, pickups, and hardware, users can create a truly personal instrument.
Key Features:
- End-to-end customization of guitars, including finishes and hardware.
- High-resolution previews reflecting every update.
- Support for mobile and desktop configurations.
Why It Matters:
The tool caters to both hobbyists and professionals looking for more than off-the-shelf solutions. It enhances brand equity by reinforcing Fender’s identity as a creator-centric company while enabling direct-to-consumer sales with minimal overhead.
8. Rolex – Premium Watch Customizer
Key Features:
- Realistic previews of selected models and customizations.
- Filter options by model, style, and price range.
- Displays estimated pricing for selected combinations.
Why It Matters:
In the luxury space, configurators like this elevate the buying experience. They give customers a sense of exclusivity and control while still preserving the brand's premium mystique.
9. Nike – Footwear Customizer (Nike By You)
Nike By You gives consumers the chance to customize and design their shoes. Users can choose base styles, colors, laces, materials, and even add personalized text.
Key Features:
- Interactive UI with real-time previews.
- Full customization of aesthetic and functional elements.
- Direct-to-order capabilities post-design.
Why It Matters:
Nike turns the act of purchasing into an expressive, co-creative experience. It not only boosts engagement but also increases user-generated content through social sharing of custom designs.
10. O bag – Modular Handbag Configurator
O bag’s visual configurator is built for users who want to assemble their own bags from various interchangeable parts like handles, shells, and interiors.
Key Features:
- Component-based configurator with live previews.
- Allows full control over bag design, size, and function.
- Works seamlessly on both desktop and mobile.
Why It Matters:
For a brand built around personalization, this configurator is central to the customer journey. It increases average order value and minimizes returns by aligning product expectations with reality.
11. Eoniq – Personalized Mechanical Watch Configurator
Eoniq combines traditional watchmaking with modern customization through its online configurator, allowing customers to design their own fully personalized mechanical watches.
From selecting case styles and dial colors to choosing movement types and adding engravings, the platform offers a comprehensive, interactive experience tailored to watch enthusiasts and gift buyers alike.
Key Features:
- Custom configuration of dial design, case, strap, hands, and movement type.
- Real-time 2D visualization with every design change.
- Personal engraving options for dial, rotor, or case back.
Why It Matters:
Eoniq’s configurator empowers users to co-create meaningful timepieces that reflect personal stories or milestones. For the business, it enhances brand loyalty and increases perceived value while enabling made-to-order production. This level of personalization also reduces inventory pressure and minimizes return rates by aligning product expectations with exact customer specifications.
12. Tesla – Electric Vehicle Configurator for Personalized Driving Experiences
Tesla, a pioneer in electric mobility and digital retail, offers a sleek, streamlined configurator that lets customers design their ideal electric vehicle from the ground up. The tool simplifies complex decisions around performance, aesthetics, and advanced features like Autopilot — all while providing real-time pricing and delivery updates.
Key Features:
- Custom configuration of model, performance specs, exterior color, wheels, and interior finishes.
- Optional Autopilot upgrade with steering, braking, and acceleration assist.
- Real-time display of pricing, estimated delivery window, and available inventory.
Why It Matters:
Tesla’s configurator reflects the brand’s commitment to tech-forward simplicity. It empowers buyers to build a car that aligns with both their lifestyle and values — without ever stepping into a dealership. For the business, it supports a direct-to-consumer model by reducing sales overhead and enhancing customer satisfaction with a transparent, digital-first experience.
13. New Era – Custom Cap Configurator for Teams and Collectors
New Era, a global leader in headwear, offers an interactive product configurator that allows customers to design their own personalized baseball caps with precision and creativity. Whether you're outfitting a sports team, creating corporate merchandise, or crafting a unique gift, New Era’s configurator makes it easy to bring your custom vision to life.
Key Features:
- Custom configuration of fabric type, crown, visor, undervisor, eyelets, button, and panel colors.
- Uploadable artwork or text for embroidery on the front, back, or side of the cap.
- Minimum order quantity of 18 caps, ideal for teams and group orders.
Why It Matters:
New Era’s configurator goes far beyond color selection — it enables full creative control over every component of the cap, making it a powerful tool for brand expression and group identity. For businesses, it simplifies bulk customization and supports customer retention through personalization. It’s a scalable solution that aligns with both B2B and high-volume consumer needs.
14. Herman Miller – Premium Furniture Configurator for Personalized Ergonomics
Herman Miller, a legacy brand in premium office and home furnishings, offers a highly detailed 3D product configurator designed to help customers personalize everything from task chairs to workstations. Known for its ergonomic innovation and modern design, Herman Miller uses its configurator to deliver a tailored experience for both individual consumers and corporate buyers.
Key Features:
- Custom configuration of fabric, frame finish, seat depth, back support, and armrest style.
- Functional options such as tilt resistance, caster type (for hard floors or carpet), and lumbar support.
- 3D product preview with 360-degree rotation and real-time visual updates.
Why It Matters:
Herman Miller’s configurator brings high-end customization to the forefront of the digital shopping experience. It allows users to adapt furniture to their unique posture, workspace, and aesthetic preferences. For the business, it reinforces premium positioning, reduces decision friction, and supports direct-to-consumer sales without compromising the product’s complexity.
15. Spreadshirt – Apparel Configurator for Personalized Clothing and Accessories
Spreadshirt, a leading European custom apparel brand, offers a feature-rich online configurator designed to help users create personalized t-shirts, hoodies, accessories, and more. Their platform puts creativity into the customer’s hands, making it easy to design garments that reflect personal style, brand identity, or special occasions.
Key Features:
- Product selection across men’s, women’s, kids’, and accessories categories.
- Design customization using pre-made templates or user-uploaded graphics.
- Real-time editing of print placement, size, and color, with immediate feedback for print area limits.
- Text personalization with multi-color letter styling and font choices.
- Options to save, share, or revisit designs before ordering.
- Instant price calculation based on product and quantity.
Why It Matters:
Spreadshirt’s configurator democratizes design, empowering individuals and small businesses to create professional-quality custom apparel without graphic design expertise. For the business, it serves as the core of their ecommerce model, reducing reliance on third-party customization while increasing order volume and customer satisfaction.
Final Thoughts: Why Your Business Should Be Thinking About Configurators in 2025
The future of commerce is visual, personalized, and interactive. These product configurator examples show how brands across industries are solving challenges like:
- Long sales cycles
- High product return rates
- Manual quoting and order errors
- Flat, unengaging product pages
Whether you’re a furniture manufacturer, fashion retailer, or enterprise solution provider, offering interactive product customization is no longer a differentiator — it's a necessity. And the best part? You don’t have to build it from scratch.
Ready to build your own product configurator? At imagine.io, we help businesses of all sizes bring configurable products to life — with 3D visualization, AR, automated layouts, and interactive buying journeys.
Book a demo and discover how we can help your team scale product personalization and drive more confident purchasing decisions.
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