Amazon A+ Content Image Requirements: A Complete Guide for High-Converting Product Listings

Amazon A+ Content (formerly Enhanced Brand Content or EBC) allows brand-registered sellers to upgrade product detail pages with enhanced visuals, text, and interactive features.

With A+ Content, sellers can:

• Showcase products through high-resolution images, infographics, and lifestyle photos
• Share technical specifications, product comparisons, and FAQs to educate shoppers
• Highlight a Brand Story to connect emotionally with customers
• Use interactive modules in Premium A+ Content, including hover hotspots, clickable carousels, and videos

A+ Content helps shoppers make informed purchase decisions while creating an immersive and memorable shopping experience.

Investing in A+ Content offers more than just visually appealing listings—it enhances the overall shopping experience and drives better results for your products. Here are the main advantages:

1. Engages Different Shopping Styles

Shoppers approach product pages in various ways—some carefully read every detail, while others rely on visuals and videos for a quick overview.

A+ Content caters to both types by combining high-quality images, informative text, and video modules. This ensures every customer can access the information they need in the format they prefer.

2. Leaves a Lasting Impression

In a marketplace crowded with millions of products, your listing needs to stand out. Enhanced visuals, interactive elements, and thoughtfully structured content make your products more memorable and compelling, increasing the likelihood of clicks, engagement, and purchases.

3. Creates an Immersive Digital Shopping Experience

A+ Content transforms standard product pages into rich, interactive experiences. By presenting product features, benefits, and use cases through engaging visuals and multimedia, customers gain a clear understanding of what they’re buying.

The result is higher customer satisfaction, more traffic, better conversion rates, and positive reviews.

Amazon enforces strict image guidelines to maintain consistent quality and accessibility across devices. Complying with these rules ensures smooth approval and optimal display.

1. File Format & Quality

• Formats: JPEG (.jpg/.jpeg), PNG (.png), or static GIF (.gif)
• Resolution: Minimum 72 dpi (higher recommended for clarity)
• File Size: Each image must be under 2MB
• Color Space: RGB only (CMYK not supported)
• Quality: Sharp, well-lit, and visually appealing images with sufficient detail
• Watermarks: Avoid watermarks or logos that detract from the product

Why it matters: Amazon shoppers often browse on mobile, so clarity and readability are essential. Low-quality images can reduce trust and deter purchases.

2. Image and Text Guidelines

• Text Readability: Overlay text must remain legible on mobile devices
• Accessibility: Avoid embedding essential product info in images; use text fields for screen readers
• Branding: Include only your brand logo; avoid third-party or unauthorized logos
• Unique Content: Every image should highlight a different aspect of the product

Why it matters: Proper text and branding practices enhance customer trust and improve accessibility, making your listing more user-friendly and compliant.

3. Module-Specific Image Dimensions

Amazon’s A+ modules require specific dimensions for optimal display:

Why it matters: Incorrectly sized images may appear stretched, cropped, or pixelated, impacting professionalism and clarity.

Here’s how to leverage Amazon A+ Content effectively. Each pointer is explained with practical details:

1. Balance Text and Images Strategically

Your visuals catch the shopper’s eye; your words seal the deal. Striking the right balance ensures your message is both visually and contextually clear.

Best Practices:

• Keep text concise: Use short, meaningful sentences and bullet points to make your content easy to read at a glance.
• Use high-quality visuals: Feature crisp, professional images that highlight product details and real-life usage.
• Mix product and lifestyle photos: Show how your item fits into daily life, not just its isolated features.
• Avoid text overlays: Text embedded in images can appear blurry or unreadable on mobile. Use Amazon’s text modules for clarity.

Why it matters: Balanced layouts help shoppers understand your product faster and create a polished, credible brand impression.

2. Showcase Detailed Technical Specifications

Provide shoppers with the essential facts they need to make informed decisions. Specifications give clarity, build trust, and reduce uncertainty.

How to make it effective:

• Include product dimensions, materials, weight, or performance features.
• Customize details to fit your category—like power specs for electronics or care instructions for apparel.
• Present specs in a clean, table-style layout for easy comparison.

Pro Tip: Think like your customer. What would you want to know before buying? Clarity here reduces confusion and returns.

3. Build Comparison Charts That Sell

Comparison charts are powerful tools for showcasing variations and encouraging product discovery within your catalog.

How to use them effectively:

• Compare features like size, color, and function between models.
• Highlight benefits visually—such as ratings or best-selling tags.
• For Premium A+, make use of interactive comparison tables that include “Add to Cart” or review widgets.

Result: Customers can quickly identify which product best suits their needs while discovering additional options you offer.

4. Tell Your Brand Story with Impact

Your story is your differentiator. The Brand Story module gives you space to turn your mission and values into something memorable.

Ways to make it resonate:

• Share your brand’s origin and what drives your product creation.
• Align your narrative with customer interests—like sustainability, craftsmanship, or innovation.
• Use visuals that reflect your identity and values.

Pro Tip: Mirror your Brand Story with the About Us section on your website for consistency and deeper emotional connection.

5. Engage Viewers with Product Videos (Premium A+)

Video brings your product to life in a way static images can’t. It demonstrates real-world functionality and builds customer confidence.

Best Practices:

• Keep videos short, polished, and informative—ideally 30–60 seconds.
• Show the product in use, focusing on problem-solving or key benefits.
• Ensure mobile optimization for quick load times and clear playback.

Why it works: Customers who watch product videos are several times more likely to make a purchase compared to those who don’t.

6. Add Interactive Hotspots for Deeper Engagement (Premium A+)

Hotspot modules transform static images into interactive experiences, letting shoppers explore key features in detail.

How to maximize them:

• Highlight components or features with clickable hotspots.
• Use short, descriptive text that adds value—don’t just restate specs.
• Design the layout to encourage exploration without visual clutter.

Outcome: Interactive visuals draw customers in, helping them understand exactly what makes your product special.

7. Create Clickable Carousels for Rich Storytelling (Premium A+)

Carousel modules allow shoppers to scroll through multiple images or themes, giving you space to showcase versatility and variety.

Tips for effective carousels:

• Present your product in different use cases or styles.
• Pair each image with brief, benefit-driven captions.
• Use them to promote related or complementary items for upselling opportunities.

Benefit: Clickable carousels make your listing feel dynamic and encourage shoppers to spend more time engaging with your content.

8. Overcome Buyer Hesitation with Q&A Sections (Premium A+)

Addressing common customer concerns upfront helps eliminate doubt and build confidence in your product.

How to craft useful Q&As:

• Gather common queries from customer reviews or feedback.
• Answer clearly and honestly—focusing on functionality, compatibility, and care.
• Keep responses short, informative, and keyword-friendly.

Result: A strong Q&A section reassures shoppers, minimizes uncertainty, and can lead to fewer post-purchase issues.

Visual appeal is a major factor in online shopping—studies show that 93% of customers consider product imagery a decisive factor when making a purchase.

The following Amazon A+ Content examples highlight how top brands are creating engaging, high-converting Amazon product listings that capture attention and boost sales.

• Dokotoo

Dokotoo demonstrates the power of Amazon A+ Content with video modules that bring products to life in real-world scenarios.

Customers can see how items fit into daily routines, complemented by high-quality images that emphasize key features. Detailed sizing charts guide shoppers to make informed choices, creating a seamless and visually appealing product experience.

• Jackery

Jackery uses Amazon A+ Content to tell its brand story and connect with nature enthusiasts. Interactive carousels showcase lifestyle imagery, while descriptive text highlights product benefits.

Additional modules, including specifications tables, FAQs, and comparison charts, help shoppers quickly evaluate options and confidently choose the right product for their needs.

• Uproot Clean

Uproot Clean leverages storytelling in its A+ Content to explain how a simple need—easier pet hair cleanup—sparked its product line. Engaging videos, scrollable carousels, and visually rich modules walk customers through product usage and benefits.

Complementary Q&A sections and comparison tables ensure shoppers fully understand the product line and the brand’s mission, resulting in stronger trust and purchase confidence.

Creating A+ Content may seem complex, but Amazon has streamlined the process into clear steps. By following them carefully, you can ensure your content is compliant, visually appealing, and optimized for conversions.

1. Register Your Brand

Before creating A+ Content, your brand must be enrolled in Amazon Brand Registry and you need a Professional selling plan. Brand Registry protects your intellectual property and grants access to enhanced content tools like A+ Content and Brand Story modules.

2. Access A+ Content Manager

Log in to your Seller Central account, navigate to the Advertising tab, and click on A+ Content Manager. This dashboard allows you to create, edit, and manage all A+ Content for your product listings in one place.

3. Select Content Type

Amazon offers three main A+ Content types:

• Basic A+ Content: Includes standard modules for images, text, comparison charts, and technical specifications.
  
  
• Premium A+ Content: Provides advanced modules like videos, interactive hotspots, carousels, and enhanced comparison charts.
  
  
• Brand Story: Focuses on storytelling and brand identity, allowing you to highlight your mission, values, and unique selling proposition.

Choose the type that aligns with your objectives—product-level features, interactive experience, or brand messaging.

4. Add Modules

After selecting a content type, you can add individual modules to your layout. Upload high-quality images, videos, and text for each module. Organize your content so it clearly conveys the product’s benefits, features, or your brand story, while ensuring a visually appealing layout.

5. Preview and Submit

Use the preview feature to check how your content appears on desktop and mobile devices. This ensures images are clear, text is readable, and any interactive elements function correctly. Once satisfied, submit the content for Amazon’s approval. Approved A+ Content will go live on your product detail page.

Creating A+ Content that meets Amazon’s strict guidelines while standing out visually can be challenging. imagine.io helps brands:

• Produce high-resolution, professionally shot Amazon product photography and lifestyle images
• Create interactive 3D and AR content for immersive exploration
• Optimize content for Amazon’s file, format, and module requirements
• Design global-ready visuals for international marketplaces

By working with imagine.io, brands can save time, ensure compliance, and create content that converts.

Amazon A+ Content is more than just an enhancement—it’s a strategic tool to drive conversions, reduce returns, and elevate your brand presence. Properly optimized images, videos, and interactive features create a richer, more engaging shopping experience that helps customers make informed decisions.

With imagine.io, you can leverage advanced visual content strategies, including 3D product visuals, interactive configurations, and high-quality imagery, to maximize your Amazon sales potential and create product listings that truly stand out.

Ready to elevate your Amazon listings? Talk to our experts today and see how imagine.io can help you create high-converting A+ Content that engages, informs, and inspires shoppers.