August 05, 2025

15+ Product Configurator Examples Across Industries (with Key Features & Takeaways)

15+ Product Configurator Examples Across Industries (with Key Features & Takeaways)

FAQs

Many consumer brands are redefining shopping by putting design power directly in the customer’s hands.
 
  • Nike By You: A dynamic 3D configurator that lets sneaker fans tweak every detail, from colors to the iconic Swoosh, turning shoe shopping into a creative experience.
  • O Bag: Uses a visual configurator that allows customers to swap out bag bodies, handles, and interiors to craft a handbag that’s one of a kind.
  • Fender Mod Shop: Enables musicians to build their dream guitars by picking body shapes, finishes, pickups, and hardware—delivering personalization that resonates with artists.
  • Spreadshirt: Lets everyday shoppers design custom apparel by adding graphics, text, and colors, transforming clothing into a statement of individuality.
These brands prove that configurators don’t just sell products—they sell creativity, self-expression, and customer involvement.

Industries like automotive, furniture, and B2B are using configurators to simplify complex purchases while boosting personalization. Tesla and BMW let buyers design cars with trims, colors, and even AR previews for a realistic experience. In home goods, IKEA and Tylko make modular furniture easy to customize, while Herman Miller helps businesses tailor ergonomic office setups. On the B2B side, Facom enables clients to design modular workshops, and Adidas lets teams personalize uniforms. These examples show how configurators drive engagement, reduce buyer uncertainty, and speed up sales across industries.

A product configurator lets customers or sales teams customize and visualize products—like changing colors, sizes, or components—making complex items easier to understand and order. CPQ (Configure, Price, Quote) goes further by adding pricing rules, discounts, and automated quote generation. Simply put, configurators focus on visual customization, while CPQ covers the full sales process with pricing and quoting.

Both sales configurators and product configurators may use the same underlying software, but their primary purpose differs. A sales configurator is designed to support sales teams by ensuring accurate configurations, applying pricing rules, and generating tailored quotes for customers quickly.

In contrast, a product configurator is aimed at end customers, allowing them to personalize product features—such as size, color, or materials—and visualize the result in real time. While the sales configurator streamlines the quoting and selling process for businesses, the product configurator enhances the buying experience by giving customers greater control and confidence in their purchase.

Furniture leaders like IKEA, Herman Miller, Tylko, and Steelcase use smart configurators to let buyers design products to their exact needs—whether it’s modular shelving, ergonomic chairs, or office layouts.

These tools not only make personalization effortless but also speed up decisions and boost customer confidence, turning complex purchases into engaging, streamlined experiences.

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