How Sarreid Ltd. Reduced Photography Costs by 80% with imagine.io

Industry/Category

Home Furnishings

Department

Marketing

Solution(s)

3D Content Studio

Key Results

50%

Reduction in time to create content

80%

Saved on the cost of imagery

10x

More product views on website

6x

Increase in website traffic

About Sarreid

Sarreid Ltd. is a company specializing in furniture and home decor. Based in High Point, North Carolina, Sarreid is known for its high-quality and unique designs in furniture, lighting, and accessories. The company offers a wide range of products including chairs, tables, cabinets, mirrors, and decorative items.

Sarreid's furniture pieces often feature a blend of traditional craftsmanship with contemporary design elements, appealing to a diverse range of tastes. Their products are sold through various retailers and interior design professionals worldwide.

1. Cost and Time Constraints

Traditional studio photography required extensive time and financial investment, hindering the agility and efficiency of Sarreid's marketing efforts. As the Creative and Media Director, Chris Barnes, explained, "We were spending a fortune and weeks in the studio just to create imagery for our marketing campaigns. It was neither sustainable nor scalable."

2. Quality and Authenticity of Imagery

Prior to utilizing imagine.io, Sarreid struggled to find competitors who could produce imagery that met their standards of authenticity and believability. They encountered issues with existing solutions, which failed to deliver images that were perceived as genuine and not obviously "fake."

This challenge hindered their ability to effectively showcase their products and maintain credibility in their marketing and sales efforts.

3. Limited Visibility and Accessibility

Another challenge faced by the company was the limited opportunity to showcase their designs beyond specific events like High Point. The inability to display their products at any given time restricted their reach and engagement opportunities. This constraint hindered their ability to capitalize on potential leads and maintain a consistent presence in the industry, limiting their competitive edge.

1. Leveraging imagine.io's Expertise

By partnering with imagine.io, Sarreid gained access to an advanced 3D content platform and creative resources, enabling them to produce studio-quality images without the expense and overhead of traditional photography studios.

According to Preet Singh, the founder of imagine.io,

"We aimed to provide a solution that empowers businesses like Sarreid to create stunning imagery efficiently and cost-effectively."

2. Implementing imagine.io's Advanced Imaging Technology

By leveraging imagine.io's innovative imaging technology, the company addressed the challenge of producing high-quality, believable images. With the platform, they now access a wide range of tools and features to create authentic and visually appealing imagery that meets their standards. Chris Barnes recalls,

"Collaborating with imagine.io allowed us to bring our visions to life. Together, we elevated the aesthetic appeal of our imagery."

The solution enables them to enhance the authenticity and credibility of their marketing materials, effectively showcasing their products to customers.

3. Adopting Agile Content Creation Strategies

To overcome the limitations of traditional studio-based photography, the company adopted agile content creation strategies enabled by imagine.io. By utilizing the platform's streamlined workflow and efficient tools, they significantly reduced the time required to design catalogs and promotional materials.

This solution allows them to adapt quickly to changing market conditions and maintain a consistent output of high-quality content all year round.

1. Enhanced Efficiency & Cost Reduction

imagine.io significantly accelerated Sarried's content creation process, reducing both time and cost. They achieved a 50% increase in speed and an 80% decrease in expenses compared to traditional studio photography methods. Chris Barnes highlighted,

"imagine.io transformed our workflow. What used to take weeks now only takes days, saving us valuable time and resources."

By utilizing the platform's streamlined workflow and efficient tools, Sarreid significantly reduced the time required to design catalogs and promotional materials.

2. Improved Visual Quality

With imagine.io, Sarreid produces stunning, realistic images that surpassed their previous standards. The imagery generated garnered numerous positive comments and increased product views, leading to improved brand perception and customer engagement. Chris added,

"The quality of our imagery speaks for itself. Our customers were amazed by the realism and attention to detail."

3. Expanding Digital Presence with imagine.io

By utilizing imagine.io's capabilities to showcase designs anytime, the company has expanded its digital presence and now reaches a wider audience. They leverage the platform to create virtual showrooms, online galleries, and interactive presentations that allow customers to explore their products from anywhere, at any time.

The solution enhances their visibility in the market and facilitates greater engagement with potential customers, ultimately driving sales and strengthening their competitive position in the industry.