Eurø Style is a leading modern furniture brand in the U.S., known for its distinctive designs and global manufacturing partnerships. By collaborating with top-tier factories across multiple countries, they create thoughtfully designed, contemporary collections that stand out for their style and value. They serve a diverse clientele, including residential and commercial designers, brick-and-mortar retailers, and e-commerce distributors.

Before imagine.io, Euro Style was bumping up against a few major challenges respective to their visual content:

• High Costs 

Photo shoots can be expensive, requiring investment in photography, styling, models, location rentals, props, lighting, and post-production editing. These costs add up quickly—especially for high-end or lifestyle imagery.

• Time-Intensive Production 

Coordinating a shoot takes significant time—from planning and logistics to the actual shoot and post-processing. Delays in production, weather (for outdoor shoots), or shipping products can push back timelines and affect catalog deadlines.

• Limited Flexibility for Reuse 

Images created for a specific catalog style or season may have limited reusability. Changes in product finishes, styling trends, or branding may render the visuals outdated, requiring frequent reshoots to stay current.

imagine.io was able to help Euro Style with many of their marketing needs

• Catalog Imagery

imagine.io enabled Euro Style to move away from traditional photo shoots by offering high-quality 3D lifestyle renders. These renders showcased their products in beautifully designed, photorealistic residential and commercial environments. Not only did this save time and costs, but it also allowed Euro Style to easily tailor imagery for different client segments—whether targeting designers furnishing a modern office or homeowners seeking sleek dining sets.

• Website, Email & Social Assets

Using imagine.io’s platform, Euro Style could generate multiple camera angles within a single 3D environment. This meant they could easily extract several high-impact shots—from close-ups to wide room views—without needing to restage a shoot. These visuals were then repurposed across their website, marketing emails, and social media campaigns, maintaining visual consistency while amplifying content production efficiency.

imagine.io not only helped with creating lifestyle images for their brand marketing, but their rendering tools helped them well beyond Marketing to include:

• Product Development

Euro Style’s design team leveraged imagine.io to explore different colorways and fabric combinations on best-sellers—without needing physical samples. This sped up decision-making, minimized material waste, and gave stakeholders a clear visual of proposed variations before moving into production.

• Showroom Concepting

With detailed concept renders, Euro Style could visualize showroom layouts before construction. This helped align internal teams and external vendors, reducing miscommunication and avoiding costly last-minute changes. These digital concepts also supported faster approvals and tighter trade show deadlines.