December 14, 2022

How The Great American Home Store Increased Sales By 46% With imagine.io

How The Great American Home Store Increased Sales By 46% With imagine.io
Industry/Category

Home Furnishings

Department

eCommerce

Solution(s)

3D Content Studio

Key Results

34%

Boost in product views

46%

Sales increase using imagine.io imagery

72%

Higher "Adds To Cart" overall

644%

Lift in key big ticket items added to cart

About the Great American Home Store

The Great American Home Store (GAHS) is a family-owned home furnishings retailer that provides furniture and decor for living room, bedroom, dining room, entertainment, and home office. The Great American Home Store has 128,000 square feet of product across six retail locations, and 155,000 square feet of product in their warehouse, providing the largest selection of in-stock home furnishings in the Midsouth area.

VintageArtesia_Dining
  • Our Solution
  • Results

1. Lack Of High Quality Product Imagery From Manufacturers

In 2021 The Great American Home Store was puzzled by the bizarre lack of quality product imagery from many manufacturers. It has been a long-standing concern in the furniture industry and The Great American Home Store felt this pain and frustration first-hand:

“Producing manufacturer-quality (at the very least) room scenes was an impossibility for us. Even getting clean silo images was difficult with the resources we had available, usually involving us taking our own images because either the manufacturer didn’t shoot it, we ordered a custom cover or finish combination that wasn’t photographed, or the picture that was there was not good quality.” –– Justin Bowen, eCommerce Manager, The Great American Home Store

2. Constrained Resources For Professional Photography

As a small-to-medium sized business, The Great American Home Store had limited internal resources and budget for an in-house photographer, photography studio, or expensive 3D modelling agencies. Poorly staged and improperly lit warehouse and showroom photography was not sufficient for their ever growing catalog of product visuals on their website. They needed to overcome the challenge of being resource constrained while achieving quality imagery in-house quickly, conveniently and affordably.

“We use our imagine.io imagery on our website and in marketing. Anywhere any other product photo could be used.”

Justin Bowen

eCommerce Manager, The Great American Home Store

Logan Cam1
Rectangle 754
Biscayne-Barstools-web-rm-1

Better than studio photography See for yourself

High performing 3D imagery created by The Great American Home Store using imagine.io.