January 31, 2025

2025 Augmented Reality (AR) Trends: Key Statistics You Can’t Ignore

2025 Augmented Reality (AR) Trends: Key Statistics You Can’t Ignore
Meenakshi Mamgai

Meenakshi Mamgai

Envision a world where digital information merges effortlessly with our physical environment to enhance every experience of learning, gaming, working, or shopping. This is all made possible through Augmented Reality (AR). Once considered futuristic, the technology has become a reality today and is transforming many industries globally. A technology filled with immersive and interactive capabilities, it is revolutionizing the relationship we have with the world - be it in retail, health, gaming, or education.

By 2025, AR will no longer be just an add-on; it will have evolved into a crucial element that reshapes business strategies, consumer habits, and everyday experiences. Whether you're a marketer, business owner, tech enthusiast, or simply curious about the future of AR, recent statistics highlight its rapid growth and adoption. But before we dive into the numbers, let's define what "augmented reality" really means.


Mobile AR Market Revenue and Growth

The mobile AR market is experiencing explosive growth as smartphones become more powerful and capable of supporting immersive AR experiences. With millions of AR-enabled apps already available, mobile AR is being widely used for gaming, shopping, education, and enterprise applications.
 
  • The global market of mobile augmented reality was valued at $11.9 billion in 2024 and will run to $13.8 billion in 2025. (Statista)
Mobile augmented reality (AR) market revenue worldwide from 2023 to 2028 (in million U.S. dollars)

Bar chart showing the projected mobile augmented reality (AR) market revenue worldwide from 2023 to 2028 (in million U.S. dollars). The data indicates steady growth, with revenue increasing from $10,472 million in 2023 to an estimated $21,467 million in 2028. Each bar represents a year, highlighting the rising economic impact of AR technology.


  • As per another statistic, the mobile AR market is estimated to touch $36 billion by 2026. This is quite high as compared to its scale of $12.45 billion in 2021. (Statista)
  • The predictive front globally estimates the active mobile AR user devices at 1.7 billion by 2024, against 1.1 billion in 2022.  (Statista)
Mobile augmented reality (AR) users worldwide from 2023 to 2028 (in millions)
Bar chart showing the projected number of mobile augmented reality (AR) users worldwide from 2023 to 2028 (in millions). The data indicates steady growth, with users increasing from 983 million in 2023 to an estimated 1,187 million in 2028. Each bar represents a year, highlighting the rising adoption of AR technology.


With mobile devices becoming more AR-friendly, brands and developers are creating more applications that blend digital content into real-world settings. Whether it's through virtual try-ons, interactive games, or AR navigation, mobile AR is becoming a key driver of digital engagement.

AR Market Revenue and Forecast

Augmented Reality is a rapidly expanding industry, integrating into sectors like healthcare, education, retail, and entertainment. With continuous investment in AR technology, businesses are increasingly leveraging AR for training, customer engagement, and product visualization.

  • The global AR & VR revenue would generate revenue of about $40.4 billion in 2024, and the forecasts indicate that this figure would grow at a CAGR of 8.97% in 2024 through 2029, settling at a market volume of $62.0 billion. (Statista) 
  • In 2024, AR Software had the largest market volume at $13.0 billion. (Statista) 
  • The global AR & VR in Education Market Size was estimated at $3.8 Bn in 2023 and is predicted to reach $14.2 Bn by 2028, expanding at a CAGR of 29.6% during the projection period 2023 -2028. (Marketsandmarkets)
  • The AR & VR market of healthcare is predicted to observe $10.82 billion by 2025, with the annual growth of AR technology crossing the mark of VR by 38.38%. (Businesswire)
With businesses, educators, and healthcare professionals recognizing the potential of AR, investment in AR software and hardware is at an all-time high. This market will continue to grow as industries find new and innovative applications for AR technology.
 

Consumer Behavior & AR in Retail

Augmented Reality is revolutionizing retail by enhancing consumer confidence, reducing product return rates, and improving online shopping experiences. Customers can now try products virtually before purchasing, leading to higher engagement and conversion rates.

  • The integration of augmented reality in retail has been shown to increase consumer purchase intention by 17%. (AMA)
  • 61% of consumers prefer to shop with retailers offering advanced AR experiences (Silversea Media)
  • 71% of shoppers say they would shop more if they had access to AR (Reydar)

  • 40% of consumers would be willing to pay more for a product if they could view it through AR. (Infosys Bpm)

A person holding a smartphone displaying an augmented reality (AR) view of a busy city street. The AR interface overlays information about nearby locations such as hotels, ATMs, restaurants, and parking spots.

Retailers are integrating AR-powered smart mirrors, virtual fitting rooms, and interactive 3D product displays to provide immersive shopping experiences. With consumers embracing AR shopping, businesses that adopt AR are likely to see a competitive edge and increased revenue.

AR in Gaming and Entertainment 

The gaming industry has been a major driver of AR adoption, with AR-powered games like Pokémon GO, proving that interactive real-world gaming can captivate global audiences. Developers are now incorporating AR into console, PC, and mobile games for more immersive experiences.

A young boy using a smartphone to interact with an augmented reality (AR) robot figure in a public space. The AR interface makes it appear as if the robot is standing in the real environment.
  • The global AR gaming market size was USD 14.2 Billion in 2024. Now, IMARC Group evaluates the market to touch USD 141.7 Billion by 2033, showing a CAGR of 25.9% from 2025-2033. (Imarcgroup)
  • The mobile AR technology market in gaming exceeded $4.2 billion in 2023, and is forecasted to reach $31.5 billion in 2033. This growth is attributed to the hunt for more immersive experiences along with the technological developments. (Futuremarketinsights)
As AR gaming hardware improves and game developers integrate location-based and multiplayer features, AR gaming will continue to push the boundaries of digital entertainment.

AR in Consumer Electronics & Hardware  

The demand for AR hardware—such as AR glasses, headsets, and smart displays—is rapidly growing, with tech giants investing heavily in lightweight, user-friendly devices.

Bar chart showing the projected growth of the Augmented Reality (AR) gaming market from 2024 to 2033, segmented by software and hardware components. The market is expected to grow from USD 14.2 billion in 2024 to USD 141.7 billion in 2033, with a compound annual growth rate (CAGR) of 25.9% from 2025 to 2033. The chart illustrates the increasing adoption of AR gaming technology worldwide.

  • The consumer and enterprise AR glasses market was valued at $6.4 billion in 2024, with estimates suggesting that this number could increase by more than 50% by 2025. (Statista)
  • The AR Glass market is supposed to reach $883 million globally by 2025. (Businesswire)

  • The global market for micro LED display chips used in AR smart glasses is expected to grow up to $41 million by 2026. (TrendForce)
Augmented reality hardware will soon become more affordable and accessible, pushing AR beyond just mobile screens and into wearable, hands-free experiences.

AR in Social Media & Marketing

Social media has become one of the biggest drivers of AR adoption, with platforms like Instagram, Snapchat, TikTok, and Facebook integrating ugmented reality filters, lenses, and effects to enhance user engagement. Brands are leveraging AR-powered ads, interactive try-ons, and immersive experiences to connect with consumers more effectively. 

  • When it comes to creating engagement, AR-based marketing campaigns are found to average a dwell time of 75 seconds. (Poplar Studio)

  • Approximately 80% of businesses that have implemented AR lenses or filters have reported a boost in their brand awareness metrics by utilizing these devices. (Source)
More than 85% of engaged consumers in AR/VR technologies also participate in social shopping, with Gen Z and Millennials being the most enthusiastic adopters. (Stories AR)

A series of smartphones displaying various augmented reality (AR) filters and effects, including promotional content, facial modifications, and themed overlays from brands and entertainment franchises.
 
(Source: Medium)
 

AR in Healthcare & Industry

Augmented reality is making a transformative impact on healthcare, from surgical precision and medical training to remote patient care and diagnostics. By overlaying medical data in real-world environments, AR helps doctors, nurses, and medical students improve accuracy and patient outcomes.

  • As per a study, the AR market is anticipated to grow to 29.5 (USD Billion) by 2032. A major part of its growth would have stemmed from applications for medical training, surgery planning, and care delivery. (Market Research Future)

  • The global AR/VR healthcare market is anticipated to reach $14.85 Bn by the end of 2034, growing at a CAGR of 18.2% from 2024 to 2034. (Fact.MR)
With the growing demand for advanced healthcare solutions, AR is bridging the gap between medical professionals and technology, reducing medical errors, improving training efficiency, and expanding remote healthcare capabilities. As wearable AR devices become more accessible, doctors and nurses will have real-time data and guidance at their fingertips, ultimately improving patient care.
 

AR in eCommerce & Fashion

Augmented Reality is redefining the online shopping experience by allowing consumers to interact with products before purchasing. Virtual try-ons, 3D previews, and interactive product experiences are eliminating the uncertainty of online shopping, leading to higher conversion rates and reduced return rates.

  • 72% of luxury fashion shoppers in the UK are excited to use AR for their digital shopping experience (Source: Vogue Business and Snap Inc.)

  • About 90% of Gen Zers would be willing to use AR to gain a better picture of how furniture or décor would look in their homes. (Shopify) 

A woman using an augmented reality (AR) shopping app on her smartphone to virtually try on green high heels while sitting on the floor. The AR interface displays different shoe options.

This increase in combined efficiency serves to show that 3D Augmented Reality advertisements can generate 94% higher conversion rates compared to static display ads. (Source) 

 

The Global Adoption & Future of AR

AR is no longer a futuristic concept—it’s becoming a part of everyday life, influencing industries and redefining digital experiences. From education and training to entertainment and industrial applications, AR is set to become a trillion-dollar contributor to the global economy.

  • Approximately 75% of the worldwide population has experienced AR technology (Deloitte)

  • The total market of Augmented Reality in 2022 was approximately $31.97 billion, and it is projected to be about $88.4 billion by 2026, with a compounded annual growth of 31.5 percent from 2023 to 2026. (Marketsandmarkets)

Augmented Reality (AR) and Virtual Reality (VR) will contribute up to $13 trillion to the global economy by 2030. (PwC)

Parting Thoughts

Augmented Reality (AR) is rapidly gaining traction, and the statistics above highlight just how fast this technology is evolving and integrating into various industries—from retail experiences to virtual training and remote assistance in healthcare.

As AR continues to advance, its potential to reshape workplaces, schools, retail spaces, and even social interactions is undeniable. With enhanced capabilities emerging, AR is set to redefine how we engage with the world around us.

In 2025, AR is expected to become a mainstream topic across industries, influencing business strategies and shaping consumer experiences. It will drive innovation and growth for years to come, transforming the way we interact with our environment in ways we can only begin to imagine.