The eCommerce industry experienced an unprecedented boom in 2020, and even in 2023, online shopping continues to be more popular than ever. In order to remain competitive in this constantly evolving landscape, brands must explore new avenues to set themselves apart.
In the world of eCommerce, visual content is king and product imagery can make or break a sale when customers are deciding between competitors. Brands that rely solely on static imagery miss a golden opportunity to provide their customers with an enhanced online shopping experience that 3D rendering software can offer.
By moving beyond conventional photography, brands can give customers the chance to engage with and customize their products, all within their website and product pages. This approach can lead to increased sales conversions and add-to-cart rates.
With the countless benefits, how do you really know when it’s time to implement 3D renderings into your eCommerce visual content strategy?