Why Use 3D Renderings On Your eCommerce Website?
In today's competitive eCommerce landscape, customers want to have a clear and comprehensive understanding of the product they’re purchasing. If your competitors only offer static silhouettes, while your online store features every product in vivid detail including silhouettes, lifestyle imagery, video content with 3D renderings, from every possible angle, with the option of custom configurators, which brand do you think customers will choose?
A 3D rendering can offer the most creative and realistic way of showcasing your products online, giving customers an immersive and engaging experience. By incorporating 3D content into your product pages, your brand can increase sales, save money and stop wasting time spent on organizing traditional product photography shoots. With 3D renderings, there's no need to spend hours on traditional photography and editing, and you can make quick and easy adjustments as needed- it’s never too late.
What To Factor In When Considering 3D Renderings for Your eCommerce Website
The Detail and Complexity of Your Product
If your product's fine details are being lost in traditional photography, opting for 3D content can be a transformative solution. Unlike studio photography, 3D renderings can highlight even the smallest of details. For instance, the fine threads in the material on your sofa can be showcased from every angle, providing your customers with the best online shopping experience possible.
Additionally, 3D renderings offer countless options for customization. With product configurators, your customers can easily modify textiles and materials, making them feel even more confident about their purchase.
The Nature of Your Product
When selling products primarily focused on design and aesthetics, 3D renderings give brands the opportunity to let the intricate details shine. Adding this content to your eCommerce website enables brands to showcase details of products that can be hard to capture through traditional photography. You now have the ability to highlight the unique features of your product and convey its design elements to your customers more effectively online, so visitors can buy with greater confidence.
3D rendering software also allows you to place products in a lifestyle setting, enabling customers to see the product in a real-life scenario. As an eCommerce retailer, showing your product in a realistic setting allows customers to visualize how it will fit into their lives, increasing the likelihood of them adding that product to their cart.
Boosting Sales With 3D Renderings
Improved Add-To-Cart Rate Results
eCommerce brands know the importance of the add-to-cart rate when determining success. If you’re looking to see better results in this metric, making the switch from traditional static imagery to 3D renderings will help you get there. This content offers an extremely detailed and, most importantly, realistic view of your product, giving customers the utmost confidence in their purchase. In fact, customers who switched from traditional photography to 3D renderings have seen up to a 644% increase in “adds-to-cart” for big ticket items.
Enhanced Customer Experience and Engagement
By leveraging 3D renderings, you can also offer a more engaging experience for customers. Before you create a 3D rendering, you must first start with a 3D model. 3D models can be used in product configurators and to create AR content which allows customers to interact with products in a more dynamic way. This way you increase the time they spend on your website and improve their overall experience. This creates brand loyalty and repeat business and, in turn, an increase in the key metrics you want for your brand.
Saving Time and Money With 3D Renderings
The Cost of Traditional Photography
Studio shoots can be expensive, take up precious time and be hard to facilitate if all your products aren't ready. 3D renderings can be a cost-effective, time-saving solution.
If you find yourself spending valuable time waiting for physical prototypes, shipping them to a photo shoot location, and hiring a photographer to capture product images, it's time to consider the benefits of 3D renderings.
By bringing content creation in-house with 3D rendering software, brands with large product catalogs can get to market significantly quicker, eliminating the need to wait for physical prototypes altogether. 3D renderings also provide the flexibility to make adjustments and updates without the inconvenience of returning to a studio to reproduce an entire photo shoot or waste time and money on editing and post production.
Brand Consistency
Another benefit of using 3D renderings is the ability to ensure consistency across all product images. Traditional photography can be subject to variations in lighting, background, and other factors that can affect the final image.
3D renderings make it possible to get the perfect shot, every time. Every detail is adjustable and fixable. Unlike studio photography where, for the most part, you’re stuck with what you have when the shoot wraps unless the issue can be fixed in post-production.
By using this content, brands can ensure that all products are presented in a consistent and uniform manner, improving the overall look and feel of their website.
