We’ve moved beyond the age of personalization as a trendy marketing tactic. Today, it’s a baseline expectation. Consumers want products tailored to their individual preferences, and they want the power to co-create their purchases. From Nike By You sneakers to Coca-Cola’s personalized bottles, we’re living in an age where control is the new currency of customer experience.
According to McKinsey, 71% of consumers expect personalized interactions, and companies that do it well can generate up to 40% more revenue from their personalization efforts. For brands, the challenge is no longer whether to offer customization—it’s how to do it efficiently and at scale.
This is where 3D product customization, powered by platforms like imagine.io, plays a transformative role.