Customization is no longer a luxury — it’s an expectation. In a digital economy where consumers crave personalized experiences, product configurators have emerged as a strategic solution for brands looking to deliver on-demand personalization at scale.
Whether it's furniture, fashion, cars, or high-tech equipment, product configurators enable businesses to provide immersive, interactive, and self-guided shopping experiences that drive both engagement and conversions.
But not all configurators are created equal. In this blog, we’ve compiled 16 of the best 3D product configurator examples in 2025, across various industries. Each example offers key takeaways that your business — whether B2B or B2C — can apply to simplify complexity, streamline sales, and elevate the customer experience.
Let’s dive in.