Customization is no longer a luxury — it’s an expectation. In a digital economy where consumers crave personalized experiences, product configurators have emerged as a strategic solution for brands looking to deliver on-demand personalization at scale.
Whether it's furniture, fashion, cars, or high-tech equipment, product configurators enable businesses to provide immersive, interactive, and self-guided shopping experiences that drive both engagement and conversions.
But not all configurators are created equal. In this blog, we’ve compiled 15+ of the best 3D product configurator examples, across various industries. Each example offers key takeaways that your business — whether B2B or B2C — can apply to simplify complexity, streamline sales, and elevate the customer experience.
Let’s dive in.