Imagine: You're interested in buying a new sofa. You walk in the retail store, and the sales associate shows you a floor model, demonstrates the various functions you can choose to purchase, and gives you a catalog with hundreds of color swatches, fabrics, and finishes. How do you decide? Without the visual images, you can't really know what you're buying.
The same applies to online shopping, and eCommerce channels. If all you offer customers are a handful of images with the same fabrics, colors, and finishes, it's difficult to convert that customer into a confident buyer, especially when purchasing expensive furniture that is intended to last for years, sometimes decades. Therefore, it should come as no surprise that the visualization of products is rapidly emerging as part of eCommerce.