In recent years, there has been a significant shift in the home furnishings and furniture industry as companies increasingly embrace the Direct-to-Consumer (D2C) model. This approach allows manufacturers and retailers to bypass traditional distribution channels and sell their products directly to consumers.
According to Optima Retail, D2C sales, including established brands and digital natives, are estimated to reach $182.6 billion in 2023, and have increased by more than 36% from 2020 - 2022 in the US. Statista reports that established brands have an edge over digitally native brands by going D2C. In 2024, digitally native brands are projected to earn $51 billion while established brands who have gone D2C are expected to see $161 billion respectively.
In this article, we will explore the reasons behind the growing popularity of D2C among home furnishings and furniture companies and the advantages it offers to both businesses and consumers.