Brands are looking to new, innovative technologies to help them stay ahead of the competition and craft the story of their products in a visually appealing way. One such emerging technology is 3D, offering a variety of features to eCommerce brands like product and lifestyle imagery, product configurators, augmented and virtual reality experiences and more.
Within the world of 3D generated imagery, lies the expertise of digital stylists. Oftentimes with a background in photography, digital stylists have seized 3D’s popularity as an opportunity to serve companies in a niche space, creating stunning imagery at scale without breaking marketing budgets.
Digital stylists play a pivotal role for online retailers by revolutionizing the way products are shown and allowing customers to visualize and personalize their living spaces while shopping. These virtual design experts leverage cutting-edge technology to help brands showcase how various furniture pieces, color schemes, and decor elements will come together. By offering tailored design recommendations and creating immersive shopping experiences, digital stylists empower consumers to make more informed decisions and feel confident in their home decor choices.
In the fiercely competitive world of eCommerce, the role of digital stylists has become indispensable in providing a seamless, personalized, and visually engaging shopping journey for customers.