If your business works with 3D models, digital assets, or product visualization, you’ve probably heard about the OBJ (Object) format. But what does it actually mean for higher management teams evaluating 3D solutions? And how does it connect to real-world workflows in eCommerce, design, and manufacturing?
This guide breaks down everything you need to know about the OBJ file format—what it is, why it matters, its pros and cons, and how organizations across industries use it to streamline processes, improve collaboration, and deliver customer-ready experiences.