The adage that the customer is king has never been more true than it is today. Today’s customers are increasingly in the driving seat across the whole business, demanding not only highly differentiated, personalized products but also defining how they expect brands to interact with them at the level of both the shopping experience itself and alignment with personal values such as sustainable practices. On the one hand, customers, focused on convenience, are turning to e-commerce to find the products they want quickly and avoid the hassle of in-store shopping. On the other hand, consumers are experiencing frustration with online purchases that do not live up to expectations. Ultimately, customers are looking for the convenience of buying online with the confidence of buying in-store. Now retailers are asking themselves how to meet these evolving needs. How can they create customer-centric experiences that blend the benefits of confidence and convenience?
Immersive shopping with 3D offers a highly realistic and customizable experience that is positioned to reimagine how consumers shop in the future. Yet retailers have been slow to implement these technologies. In order to remain competitive in this new era, retailers and DTC brands need to look at immersive 3D technologies as the way forward to compete and win over shoppers today and in the future.
80% of retailers think in five years time most eCommerce retailers will have built immersive shopping experiences.