According to Shopify, 94% of merchants see a lift in conversions after adding 3D content to their stores. In the age of advanced technology and digital transformation, the way we shop has undergone a revolutionary shift. With the advent of 3D configurators, consumers are now at the forefront of a personalized and immersive shopping experience. These powerful tools are reshaping the eCommerce and retail landscape, empowering customers like never before. In this blog, we'll explore the exciting world of 3D configurators and understand how they are revolutionizing the way consumers shop, their key benefits, and how to leverage them to sell more products online.
As of 2023, the number of digital buyers is 33.3% of the population worldwide. In other words, one out of every three people is an online shopper. Now that online shopping is driving consumerism today, the importance of 3D content and interactive experiences, such as 3D configurators and augmented reality (AR), are integral to the success of eCommerce shops. The example below is a simple configurator designed by imagine.io. It allows visitors to select material finishes and fabric options in real-time, making it easy to visualize and purchase the right combinations according to their wants and needs.
3D configurators have many benefits for shoppers. Here’s a quick breakdown of all the ways 3D product configurators are reshaping the way we shop today: