Problem
As a leading manufacturer of mattresses and bedding products, Sinomax faced the challenge of managing vast amounts of product data, pricing information, and marketing assets across multiple retail and marketplace channels.
The need for a single source of truth was critical to ensure data accuracy, improve operational efficiency, and enhance customer experience.
Additionally, they required a scalable solution to syndicate this data seamlessly to various channels while producing high-quality visual content for a competitive edge in the digital marketplace.
Solution
To address these challenges, Sinomax adopted a tech stack powered by Salsify and imagine.io. Salsify’s robust Product Experience Management (PXM) platform enabled Sinomax to centralize, organize, and map its product data, pricing, and marketing assets.
The platform facilitated seamless syndication of this information across retail endpoints, ensuring consistency and accuracy.
At the same time, Sinomax leveraged Imagine.io’s cutting-edge 3D rendering technology to create visually stunning carousel images and enhanced content assets.
This allowed Sinomax to offer an immersive shopping experience, enabling customers to visualize the products in detail before making a purchase, ultimately boosting engagement and conversion rates.
Results
With Salsify and imagine.io, Sinomax was able to:
• Streamline product data management and syndication to multiple retail platforms
• Create dynamic, high-quality image renderings and components for enhanced content that enhances the consumer experience
• Gain a competitive edge on the digital shelf by delivering an optimized and visually engaging product presentation.
By the Numbers
• Full control of PXM enabling publication of hundreds of SKUs to retail endpoints driving >$40M in GMV
• Creation and publication of 718 new carousel images and 609 enhanced content modules created using imagine.io, driving over 5 million product page visits and 2 million enhanced content impressions
• 75-80% reduction in total imaging cost
• Eliminating need for live photo shoots and product sampling
• Improvements in speed to market reducing time to commercialize a new product from 90-120 days to 2 weeks.
• 16% improvement in total returns due to more accurate product information and improved enhanced content (3.22% FY2022 vs. 2.7% FY2023)
With Salsify and imagine.io, Sinomax was able to:
• Streamline product data management and syndication to multiple retail platforms
• Create dynamic, high-quality image renderings and components for enhanced content that enhances the consumer experience
• Gain a competitive edge on the digital shelf by delivering an optimized and visually engaging product presentation.
Conclusion
The collaboration between Sinomax, Salsify, and imagine.io demonstrates how the right combination of PXM tools and advanced 3D imaging technology can drive eCommerce success.
By ensuring accurate, consistent data and offering visually compelling content, Sinomax has not only improved its operational efficiency but also significantly enhanced its customers’ online shopping experience.
